AI Overviews
AI Overviews are AI-generated summaries that Google Search shows at the top of results for some queries, with links to the web pages that support the answer.
AI Overviews are Google’s generated answers inside the normal results page. Google began rolling them out to all US users on 14 May 2024. An Overview may use query fan-out, running several related searches, and links to pages that support what it says.
A page can be one of those supporting links if it is indexed and eligible to show with a snippet. Google says no special files, schema or markup are needed. In Search Console, an Overview occupies a single position shared by all its links, and a click on one of its links counts as a click.
Why it matters now: Pew Research Center tracked 900 US adults in March 2025 and found they clicked a traditional result link on 8% of visits to results pages with an AI summary, against 15% without one. They clicked a link inside the summary on 1% of visits.
Practical note: watch impressions in Search Console’s Generative AI performance report. To limit what Google can quote, use nosnippet, data-nosnippet or max-snippet.