The name says SEO because that is where search began. Today Google, ChatGPT, Gemini and Perplexity answer before anyone clicks, so this site covers the whole path: get found, become the answer, get cited.
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Across 48 answers, four AI engines cited 158 different pages and 139 of them only once. One engine leaned on Google's own docs for three quarters of its sources; another almost never did.
On 28 October 2026 Google took ads in AI Mode to 10 more countries, India among them, and added ads to US follow-up questions. Organic links now share AI answers with Sponsored ads in more markets.
Statcounter's September 2026 data: ChatGPT sent 80.5% of AI chatbot referrals, Gemini 10.9% and Perplexity 5.8%. All chatbots together sent 0.4% of tracked referrals.
In September 2026 Google tested new ad placements in AI Mode, opened monitoring agents to all users, auto-enabled native checkout for some merchants and tested AI Overview links that open AI Mode.
Google's August 2026 spam update ran from 18 to 21 August with no new policy. For AI-written sites the rule that applies is scaled content abuse: many low-value pages made to rank.
Measure it in four layers: AI crawlers in your logs, impressions and citations in Search Console and Bing, AI referrals in analytics and scheduled prompt checks for mentions.
llms.txt is a Markdown index of your site for AI tools. Google Search ignores it and no study shows a citation lift, so publish one only if developers or agents read your docs.
Every major study finds fewer organic clicks when an AI Overview appears, from about 5% to about 60% depending on what was measured. Read the method before the headline.
They retrieve candidate pages from a search index, often across several sub-queries, then cite a few. In controlled tests topical match and position matter most; formatting alone barely counts.
SEO gets a page found, AEO makes it the direct answer and GEO gets it cited in AI answers. Start with SEO: Google only uses indexed, snippet-eligible pages in its AI features.
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